Dr. Sita Mishra is a MBA and Ph.D. From Kurukshetra University. She has also qualified UGC-JRF. She has more than 10 years of experience in the Corporate sector as well as in Academics. She has taught marketing courses in various Management Institutes in Delhi. In her previous stint, she also worked in the Marketing Division of Malvika Steel on TQM and ISO 9002. Her research interests include consumer behaviour, retail marketing and brand management. She has research publication in various reputed journals.

• Mishra, Sita. And Gupta, Bindu (2009) “Work Place Motivators and Employees’ Satisfaction with Organization: A Study of Retail Sector in India”, Indian Journal of Industrial Relations, Vol.44, No.3, Jan, pp. 501-519
• Routray, Susmi and Mishra, Sita. (2009) “Designing a Value-Added e-business Model through Information Aggregation: An Indian Case Study”, International Journal of Business Information Systems an Inder Science Journal, Inderscience, Volume 4, Issue 3, pp 311-323
• Mishra, Sita (2008) “New Retail Models in India: Strategic Perspective Analysis”, Journal of Marketing and Communication, Sept-Dec. 2008,Vol 4, No.2,pp. 39-47
• Singh, B.D. and Mishra, Sita (2008) “Indian Retail sector- HR challenges and Measures for improvement, Indian Journal of Industrial Relations, Vol.44, No.1, July, pp. 99-111.
• Mishra, Sita (2008) “Predictive Effectiveness of Alternative Preference Elicitation Techniques for mobile phones in India”, Management & Change, Journal of IILM, June 2008, Vol 12, No.1, pp 35-50.
• Rishi, Bikramjit and Mishra, Sita “Training outsourcing in Indian telecom sector: Critical Success Factors”, accepeted for publication in International Journal of Indian Culture and Business Management an Inder Science Journal, Inderscience, Vol 2, No. 6, 2009 issue)
• Mishra, Sita “Web Aggregation in India: E-business models in New Economy”, accepted for International Journal of Business and Emerging Markets an Inder Science Journal, Inderscience, 2009.
• Mishra, Sita (2007) “The Effectiveness of Different Preference Elicitation Techniques in predicting choices for mobile phones”, Nirma University Journal of Business and Management Studies, Vol.2, No. 1&2, July-Dec 2007,pp.25-35
• Mishra, Sita “GIS in Indian Retail Industry- A Strategic Tool”, accepted for publication in International Journal of Marketing Studies, CCSE Journal, Vol.1, No.1, May 2009
• Mishra, Sita “Analyzing consumers’ buying preference for mobile phone- An exploratory and Factor Analysis Applied Study”, Journal of NMIMS (Forthcoming issue)
• Mishra, Sita (2008) Business models for entry of FDI in Indian Retail Market and its impact, Review of Professional Management , Volume 6, issue1, Jan-June.
• Mishra, Sita (2008)Attitude of Customers’ towards Purchasing a Low Cost small Cars in India, PRAGYAN, Vol.6, issue1, June.
• Mishra, Sita (2008) “Indian Aviation Sector”, chapter in a book titled Cases in Indian Management,2008 edited by Dr. B.A. chansarkar, Middlesex University, published by Himalaya Publishing House, Mumbai
• Mishra, Sita and Muralie, Sushma (2007) “Thinking Beyond Mass Media: Changing Trends in Marketing Communication”, Journal of Marketing and Communication, Sep-Dec.,2007, Vol.3, issue 2
• Agarwal, Ranjana and Mishra, Sita (2007) “The Economics of Internet Advertising- An exploratory Study of E-advertisement viewing patterns in Delhi”, Journal of International Management, Vol. 4, N0.1, Jan-Jun, 2007
• Mishra, Sita (2007) “Assessing Search Engine Users’ Behaviour”, SYENTHESIS, Jan-Jun,2007, Vol.4, No.1
• Mishra, Sita (2007) “Perverse face of Marketing”, MERI Journal of Management & IT, Vol.1, No.1, April,2007
• Mishra, Sita (2007) “Consumers Attitude towards Online Shopping for Clothing”, ICFAI Journal of Marketing Management, Vol. VI, no.1, February 2007
• Mishra, Sita (2006 “)Case study on Nizoral – a threat to HLL or not”, Review of Professional Management, Vol. 4, Issue-2, July-Dec 2006.
• Mishra, Sita (2006) “Case study on Revamping India Pos”t, IMS Manthan , Vol. 1, issue 2, Oct. 2006
• Mishra, Sita (2006) “Customer Lifetime Value in Telecommunication Industry”, Review of Professional Management,Vol 4, Issue-1, Jan-June, 2006.
• Mishra, Sita (2005) “Sustainable Marketing- an Overview”, Review of Professional Management, Vol. 3,Issue 1, Jan-June, 2005.
• Mishra, Sita (2005) “Managing your brand-a pathway to reputation”, Review of Professional Management, Vol. 3,Issue 2, July- Dec, 2005.
• Mishra, Sita (2006) “Relationship Marketing Practices in India”, Review of Professional Management, Annual Issue,2006
• Mishra, Sita (2005) “Scope of Marketing in Health Care sector”, Indian Journal of Marketing, Volume XXXV, No.2, Feb. 2005
• Mishra, Sita (2000) “The Indian steel Industry-Review of Status and Prospects”, Prestige Journal of Management and Research, Apr.2000.
• Mishra, Sita (1999) “An Empirical Comparison of the Predictive Validity of the Self-Explicated, Huber Hybrid and Traditional Conjoint Models in India”, Management &Change, Journal of IILM, Vol. 4, No.1, Jan.-Jun 1999.
• Mishra, Sita (1995) “Effect of Reference Group on Women’s Buying preferences for Clothing in India-An Experimental Study”, South Asian Journal of Management, Vol.2, No.2,Apr.-Jun 1995
• Dwivedi, R.S. and Mishra, Sita (1995) “An Empirical Study of Negotiating Skills Among Indian Executives”, Journal of NMIMS, Vol. VIII, No.1, Jun 1995
• Dwivedi, R.S. and Mishra, Sita (1993) “Creative orientation and theoretical assumptions among executive” ,Abhigyan, winter 1993/ spring 1994.

• Mishra, Sita (2009) Managing Knowledge in Marketing: a Tool for Competitive Advantage, Allied Publishers. , pp 95-107
• Mishra, Sita and Yadav, Charu (2009) Gaining Competitive Advantage by Managing Innovation and Creativity in Organisations, Innovation Management, Macmillan Publishers, pp.207-215
• Mishra, Sita (2008) Consumers Attitude towards Online Shopping for Clothing in Tripat Kaur and Smitha Ramachandaran, Apparel Industry and Retailing in India, The ICFAI University Press,2008, pp. 99-111
• Mishra, Sita (2008) Value Creation in E-retailing: a New Business Paradigm for Creating Competitive advantage, Redefining Business Horizons, Macmillan Publishers, 2008, pp. 264-277
• Mishra, Sita and Rishi, Bikramjit (2008) A conceptual Framework to Understand Environmentally Conscious Consumer Behaviour, Proceedings of International Conference on Green Marketing 2008, 25-26 Sept, 2008, Allied Publishers. Pp 279-289.

• Paper presented on “Managing Knowledge in Marketing : a Tool for Competitive Advantage”, at International Conference on Knowledge Management and Intellectual Capital (ICKMIC 2009) jointly organized in association with World Capital Institute, Mexico and Centre for knowledge Systems Tecnologico de Monterrey, Mexico, at IMT Campus, Ghaziabad during 26th -27th Feb., 2009
• Presented a paper in ICMCI Conference on “Gaining Competitive Advantage by Managing Innovation and Creativity in Organisations, ICMCI Conference, 9-10th Jan, 2009
• “Value Creation in E-retailing: a New Business Paradigm for Creating Competitive advantage” presented at International Conference on Innovation in Redefining Business Horizon (IIRB 2008) jointly organized in association with Association of Indian Management Schools(AIMS), India, University of New Castle Australia, and Euromed Marseille Ecole de Management Domaine France, at IMT Campus, Ghaziabad during 18-19 December, 2008.
• Presented a paper in International Conference on Green Marketing, Organised by Institute of Management Technology and Henkel (25th Sept to 26th Sept, 2008)
• Presented a paper in Conference on Information Science and Technology Management, Organised by Virginia Commonwealth University, Confederation of Indian Industries, New Delhi, and IIT, Delhi, India (31st July to 2nd Aug, 2008)
• Presented a paper in an International Conference on Services Marketing (SERVSIG), Organised by University of Liverpool, U.K. ( 5th to 7th Jun’ 08).

• Attended a 2 days workshop on SPSS.
• Attended a course on computers latest packages ( June 20-June 30,2005)
• Attended a Case Study Development Course at AIMA. (Oct 30- Nov.1,2003).
• Completed a course in Internal Auditor Training Organised by TQMI (May 5- May 6 1997).
• Attended a course organised by TQMI in Quality System Implementation Cum Documentation (Oct 7-Oct 10,1996).
• Passed UGC test for Lectureship (Management) in June 1993 and for JRF in Dec.1993.