Prof. Sandeep Puri has done PGDBM (E) from IMT, Ghaziabad. He is Gold Medalist during B. Pharmacy. Currently he is pursuing his Ph.D. He has over 16 years of experience in Industry & academics. He has held senior level positions in Marketing and Sales Management in Trident & Novartis. He is winner of many performance awards. He is the First Indian to win International Sales Excellence Award in Novartis at Basel, Switzerland.His teaching, research and training interests include Sales Management, Customer Relationship Management & Retail Management.