Dr. Bikramjit Rishi has an MBA and Ph. D. He has taught marketing courses in many Management Institutes in National Capital Region. He has also delivered lectures on group discussion and interview preparation in various management institutes in Delhi. At present, he is working as Assistant Professor in IMT, Ghaziabad. He has publications in national and international journals of repute which include International Journal of Indian Culture and Business Management, International Journal of Business Innovation and Research, International Journal of Business Information Systems, Asia Pacific Business Review, Management & Change, Journal of Marketing & Communication, Journal of Advances in Management Research. He has also participated in various national and international seminars and conferences. He was the founder editor of IMS – Manthan a bi annual referred research journal. He has conducted many Management Development Programmes for public as well as private sector in the area of internal customer Sensitization, Customer Centricity, Consumer Behaviour and Research for decision making. His areas of interest include marketing management, consumer behaviour, marketing research and marketing information systems.

• Rishi, Bikram Jit, An Examination of the Factors Affecting Mobile Marketing Acceptance, Management & Change, Vol. 12, No. 2, 2008, pp 161 – 174.
• Rishi, Bikram Jit, Understanding the Buying Behaviour of the Apparel Customers in the Organized Retail Formats, Asia Pacific Business Review, Vol. 5, No. 2, 2009 (Communicated)
• Rishi, Bikram Jit, Motivators and Decisional Influencers of Online Shopping, International Journal of Business Innovation and Research, V3 N6, 2009 (Communicated)
• Rishi, Bikram Jit and Mishra, Sita, Training Outsourcing in Indian Telecom Sector: Critical Success Factors, International Journal of Indian Culture and Business Management, V2 N6,2009 (Communicated)
• Rishi, Bikram Jit and Goyal, D.P., Critical Success Factors in the Development of Strategic Information Systems in Indian Public Sector Organizations: An Inter-Organizational Analysis, International Journal of Indian Culture and Business Management, V2 N5 2009 (Communicated)
• Rishi, Bikram Jit., An Empricial Study of Online Shopping Behaviour – A Factor Analysis Approach, Journal of Marketing & Communication, Vol. 3, issue 3, 2008, pp 40 – 49.
• Rishi, Bikram Jit and Goyal, D.P., Designing of a Model for the Development of Strategic Information Systems in Public Sector Undertakings, International Journal of Business Information Systems, Issue 5,Volume 3, 2008, pp 529 - 548.
• Rishi, Bikram Jit and Goyal, D.P., Success Factors in the Implementation of Strategic Information Systems: An Empirical Investigation of Public Sector Undertakings in India, Journal of Advances in Management Research, Vol. 5, Issue I, January 2008, pp 46 – 55.
• Rishi Bikram Jit “Retailing and Behaviour Patterns of the Indian Consumer”, Pragyaan, Vol.5, October 2007, pp. 11-15.
• Rishi, Bikram Jit, Indian Gems and Jewellery Industry: A Quiet Revolution, Pragyaan, Volume 5, Issue 1, April 2007, pp 67 – 71.
• Rishi, Bikram Jit, Learning to Play the Game Better’, Indian Management, Volume 46, Issue 5, May 2007, pp 80 -85.
• Rishi, Bikram Jit, ‘Emerging Trend in Behavioural Pattern of Indian Consumers’ Business Perspectives, Vol. 8, No. 1, January – June,2006, pp 119 – 123. http://www.bimtech.ac.in/vol8_1.html
• Rishi, Bikram Jit ‘GATS and Business Schools in India: Challenges and Opportunities’, The Alternative, Vol. V No. 1, Oct’ 05 – March’ 06, pp 68 – 75.
• Rishi, Bikram Jit ‘Sustainable Corporate Restructuring – The Strategic Option’, JIMS 8M, Vol. 11, No. 2, Apr –June 2006, pp 38 – 40.
• Rishi, Bikram Jit ‘Folk Media Campaign Strategies for Rural India’, Marketing Mastermind, November 2005, pp 36 – 40.
• Rishi, Bikram Jit ‘India is Different – A Marketing Perspective’, Indian Journal of Applied Economics, Vol., 1, No.1, 2004, pp 47 – 52.

• Rishi, Bikram Jit and Goyal, D.P., Strategic Information System Development Process: An Analysis of the Indian Public Sector, Published in the book ‘Innovation in Information Systems & Technology’ edited by D. P. Goyal, pp 162 – 169.
• Sarvanan, S., Dhar, A., Rishi, Bikram Jit, Logistics Issue in BALCO’s Alumina Import, Published in the book ‘Handbook on Management Cases’ edited by B.S. Sahay, Tojo Thatchenkery & G. D. Sardana, pp 534 – 543.
• Mishra, Sita., Rishi, Bikram Jit, A Model to Comprehend Environmentally Conscious Consumer Behaviour, Published in the book ‘Green Marketing’ edited by Somnath Chakrabarti & Raghavendra Rao, pp 279 – 289.
• Rishi, Bikram Jit and Goyal, D.P., Success and Hindrance Factors in the Development of Strategic Information Systems: An Empirical Investigation, Published in the book ‘Enterprise Information Systems & Technology’ edited by D.P.Goyal & Puneet Kumar, 2008, pp 131 – 143.
• Rishi, Bikram Jit, Strategic Information Systems Planning Practices: A Case Study of Bharat Heavy Electricals Limited, Published in the book ‘Management Case Studies’ edited by Balvinder Shukla, Sanjeev Prashar and Harvinder Singh, 2007, pp 69 – 76.
• Rishi, Bikram Jit ‘Bharat Heavy Electricals Limited – A Search for Strategic Direction’, Perspectives, 2005, pp 17 – 24.
• Rishi, Bikram Jit ‘Strategic Dimensions of Indian BPO Industry’, Global Business Competitiveness, 2005, pp 218 – 224.
• Rishi, Bikram Jit and Goyal, D.P., ‘Development of Strategic Information Systems’, published in the book ‘Management Cases’ edited by B. S. Sahay, Roger Stough, and G. D. Sardana, 2005, pp 621-631.

• Creating Customer Centric Organisation – Managing Relationships for Creating Customer Value, September 13 – 15, 2007, IMT Campus, Ghaziabad.
• Business Intelligence for Competitive Advantage, December 17 – 18, 2007, IMT Campus, Ghaziabad.
• Internal Customer Sensitization: Strategies for Success, June 15 -16, 2009, IMT Campus, Ghaziabad.
• Building a Customer Oriented Culture for Creating Customer Advocacy, August 21 -22, 2009, IMT Campus, Ghaziabad.