New Initiatives under CRICKET

C.R.I.C.K.E.T focuses on vital but often neglected segments of the Indian society, such as rural innovations, micro and small enterprises and provide them with professional guidance in managing the commercial aspects of their innovations through support in market research, developing business plans, refining business processes and thereby nurturing sustainable business. Various projects were carried out to support social entrepreneurship in collaboration with like-minded research institutions and develop case studies and other research outputs based on such action based research.

In addition to research institutions, IMT Ghaziabad students are also actively involved in research projects under able guidance of IMT faculty and in short term projects with like-minded organizations. C.R.I.C.K.E.T believes in this fruitful engagement to help these organizations and provide a practical understanding to social problems and gives an immense push to the learning curve.

C.R.I.C.K.E.T looks forward to engage with the academic world and community to provide necessary interface to conduct needs assessment studies, consultancy for monitoring and evaluation of social projects, sector specific CSR strategy and planning, assistance in reporting and documentation and cause based marketing.

Under a project titled “To study the areas of livelihood options & gauge capacity building through social entrepreneurship for primitive trivial groups in saraikela, kharswan district, Jharkhand” guided by Dr. Ranjana Agarwal & Dr. Neeraj Awasthy and done by PGP students Manish Pruthi, Pallavi Kumar and Pawan Lodhi a documentary has been prepared. This documentary has developed a new kind of understanding of research in the management education. The documentary was shown on different form and applauded by national and international forms and further we glad to share that it has been selected among top 30 documentaries in the 10th edition of Jeevika: Asia Livelihood Documentary Festival (29 August to 1 September 2013) to be held at IHC, Delhi.

Jeevika has received 98 documentaries for the competition section. The evaluation process has shortlisted a record 30 documentaries and IMT documentary is one of them.

IMT-G's CRICKET aims to aid rural India

Under the leadership of Mr. Vikas Gupta, Institute of Management Technology, Ghaziabad’s CRICKET program is focused on boosting business in rural India.

“CRICKET is a new initiative which we have taken up at IMT with the inspiration and vision of our esteemed Director” said Mr.Vikas Gupta. “However, this CRICKET is not the same as World Cup Cricket or the IPL, though it promises to be as exciting and as fulfilling.

“CRICKET stands for a centre which promotes rural innovation; aims at capacity building; facilitates social entrepreneurship and adopts knowledge management and technology to promote its objectives. It is an acronym for Centre for Rural Innovation, Capacity Building, Knowledge Management, (Social) Entrepreneurship and Technology.”

Basically, CRICKET would provide a platform at the grass-roots level for action research.

Mr. Vikas Gupta said: “CRICKET would be focused at vital, but often neglected, segments of the Indian society, such as rural innovators, micro and small enterprises. It will provide them professional guidance in managing the commercial aspects of their innovations through support in market research (with the help of PGDM students), developing business plans, refining business processes and thereby nurturing sustainable business.

“The lessons learnt through such engagements with the target group would be then channelized into action-research-based case studies and other research publications. Eventually, this endeavour can be expected to result in creating intellectual property for IMT and for the concerned faculty members engaged in such action research.”

Kellogg CRTI-IMT Peer Learning Internship Programme (KCIPLIP)
IMT Ghaziabad (through CRICKET) has entered into a strategic partnership with CRTI (Centre for Research in Technology and Innovation) of Kellogg School of Management to share best practices, conduct joint research programs and carry out joint student assignments in the US and India. Both the institutes have a firm belief in the philosophy of learning through doing and action research as an instrument of pedagogy. An important manifestation of this partnership was the conduct of a joint Kellogg CRTI -IMT Peer Learning Internship Programme (KCIPLIP). It was been launched to cover the teams of Kellogg CRTI and IMT Students on the following projects

March 2015 saw active participation from students of IMT Ghaziabad and other business schools to contribute to C.R.I.C.K.E.T’s newsletter. The topics were, “Topic 1-Women oriented marketing campaigns- Are they truly helping in women empowerment?” and “Are the new age start-ups actually helping in job creation?” The winning entries, for topic 1, 1st Prize- Aleena Chisti (IIM Raipur), 2nd Prize- S. Surotham (NMIMS Mumbai) and 3rd Prize- Surabhi Sharma (IMT Ghaziabad) and for topic 2, 1st Prize- Sherry Jindal (IMT Ghaziabad),2nd Prize- Kunal Peshin and Siddhant Chhabra (IMT Ghaziabad),3rd Prize- Divya Arora (IMT Ghaziabad)

Kalpa- annual event of C.R.I.C.K.E.T engages the student community to re-think about the intrinsic relationship between business and social impact. Students present business plans which have social relevance and this event was held on September 26, 2014. The event saw active participation from IMT Ghaziabad. The event was judged by Prof. Harvinder Singh, Prof. Ranjana Agarwal and Prof. Vikas Gupta. This year’s winning team “Daredevils” comprised of IMT Ghaziabad students Kaustuv Roy, Ayan Saha, Anindita Charaborty and Adrita Guha who had the idea to capitalize on the business potential of Vermi-compost.It also saw other interesting ideas such as Rural Shaktee-By the Rural,For the Rural,Kala-Indian art,for India etc.

Guest Lecture on Sustainability & Ethnographic Method of Research - Organized by C.R.I.C.K.E.T in association with University of Copenhagen was presented by: Prof. Mark Vacher - esteemed faculty from University Of Copenhagen which saw enthusiastic participation from the student community of IMT Ghaziabad. Events like this organized by C.R.I.C.K.E.T helps in creating opportunities to learn from academic doyens and industry veterans and provide a platform for students to interact.

Documentary created by IMT faculty, Prof. Ranjana Agarwal and students of IMT saw much appreciation and applause at “Jeevika: Asia Livelihood Documentary Festival (29 August to 1 September 2013)” held at Indian Habitat Centre, Delhi (10th edition).

S-cricket poster presentation was a unique event held in September 2013 to emphasize on the need for social entrepreneurship and innovation. Students sent their poster presentations which was an innovative way to market their ideas.

ICRICKET provided a platform for exchange of current and future trends in disciplines related to Rural Innovation, Capacity Building, Knowledge Management, Entrepreneurship, Technology and other allied disciplines both in theory and practice at the India Habitat Centre, New Delhi on 2nd & 3rd January, 2013.

• To Design a Business Plan for Implementation of eHealth and mHealth Platforms in India
• Impact Investing scenario in India
• Help set up an end-to-end rural contract farming enterprise for goats
• Telemedicine: It's acceptance in rural India.
• DLight design's route-to-market with new partner SREI SAHAJ
• Kellogg Project: TERI-DFID Clean Cook Initiative
• Formulation of Investment strategy and giving recommendations for investment in education technology sector
• Mobile based Agro-Services in India. Identification of Gaps & scope of improvements

• Study on sustainability & cash management in kiosk banking (Drishti foundation)
• Design of MIS to monitor the progress of digital equalizer project (American India Foundation)
• Assessing the impact of NASSCOM social innovation award (NASSCOM foundation)
• Developing a marketing & distribution strategy for solar lights in Uttar Pradesh (dLight Energy)
• Preparing a roadmap for M&A in the microfinance industry (IntelleCash)
• Exploring the potential & scalability of micro-collated services as a business model for farmers (I-Farm venture Advisers)

The Global Entrepreneurship Monitor (GEM) Project
The GEM Project is concerned with the study of Entrepreneurship in India, jointly with Indian School of Business, Hyderabad and Entrepreneurial Development Institute of India, Ahmedabad. This will aim at preparing an India-specific report on entrepreneurship, which would also form part of GEM Global Report, being disseminated globally every year by the GEM Consortium. Collaboratively, two nation-wide surveys would be conducted under the Project to study the nature and extent of entrepreneurship activity in the country and perceptions about how the entrepreneurial framework conditions influence these in the Indian context.

Action Research Projects of IMT Faculty, assisted by Students
Several research projects have been undertaken by IMT Faculty, assisted by PGDM Students. These included:
• Feasibility Study for establishing PURA (Provision of Urban Amenities in Rural Areas) in Bahraich District of Uttar Pradesh (Dr. Ranjana Agarwal, Dr. Surinder Batra & Dr. Neeraj Awasthy and Team)

• Capacity Building at District Level to enhance the performance of MGNREGS (Mahatma Gandhi National Rural Employment Guarantee Scheme) (Dr. Shalini Kalia; Dr. Lipi Das and Team)

• Analyzing the Consumption Pattern for Packaged Goods in the Bharat of India -- A Case of Mandi District in Himachal Pradesh (Professors Kaushik Datta; Harvinder Singh; Om Krishnan and Lubna Nafees and Team)

• Study of Innovation in Indian Small and Medium Enterprises (Dr. V K Gupta, Dr. Bindu Gupta and Team)

• To study the areas of livelihood options & gauge capacity building through social entrepreneurship for primitive trivial groups in saraikela, kharswan district, Jharkhand (Dr. Ranjana Agarwal)

• Impact of Fusion Microfinance Operations on the Livelihood of Borrowers of Three Villages in Uttar Pradesh (Dr. Sadananda Prusty, Dr. Susmi Routray and Team)

ICRICKET Conference
The Centre for Rural Innovation, Capacity Building, Knowledge Management, Entrepreneurship and Technology (CRICKET) of the Institute of Management Technology Ghaziabad and the Centre for Entrepreneurship, Essex Business School, University of Essex, UK, jointly organized ICRICKET, an international conference at the India Habitat Centre, New Delhi, on January 2 and 3.

The Centre for Entrepreneurship Research (CER), based in Essex Business School, provides a focus for research activity in the area of enterprise and innovation. Its main aim is to develop a forum for excellence in entrepreneurship research and dissemination, focusing on varied aspects of new venture creation, innovative growth, and the impact of entrepreneurship on regional and local economic development.

It houses the International Entrepreneurship Forum and has close working links with the Organization for Economic Co-operation and Development (OECD) and its Local Employment and Economic Development (LEED) program. It has also developed an impressive track record of action-research-based projects, training and consultancy programs and advisory initiatives for a range of public, private and non-governmental organizations.

Noted personalities from various fields of management attended the event and shared their knowledge and view with students.

ICRICKET is a platform for exchange of current and future trends in theory and practice of disciplines related to rural innovation, capacity building, knowledge management, entrepreneurship, technology and other allied disciplines.

International Collaborations
Cricket in collaboration with IRC worked on projects incorporated under STEP(Short Term Exchange Program). This year (2012-2013), two STEP programs have been carried out under this collaboration. 1) CBS(Copenhagen Business School) :
This STEP program basically focussed on cross cultural studies and the theme of entrepreneurship. CRICKET,along with IRC did various types of projects which involved NGO’s also, based on the concept of social entrepreneurship apart from other entrepreneurship and business projects.

2) San-Diego business school:
This STEP program focussed on doing projects under the Indian business environment. Projects were from diverse areas like finance, marketing and operations.

CRICKET is looking forward to international tie-ups for various purposes like research work and conferences etc.

Cricket newsletter
Still in its inception phase, newsletter initiative of CRICKET offers a significant insight about the different initiatives in the areas such as social entrepreneurship, rural innovation capacity building etc.

It is a platform where people from different domains like academia, industry and NGO’s share their ideas and practical experiences. Through its concise overviews it also provides the information about different project and initiatives carried out under the cricket.

We hope to make it a platform where we continuously share novel and innovative ideas and penetrate them so as to have significant impact on society as a whole. By encouraging the students to think about practical problems and stimulating their thinking in the areas of entrepreneurship, knowledge management and technology, newsletter will act as tool to enhance the overall understanding of students.